What will I learn?

how to grow to millions of customers with small teams

how to focus your time on getting market traction faster

how to create and evolve your business model

how to build repeatable sales & marketing processes

how to research and test your idea before building it

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Learn from the world's leading bootstrappers and designers.

For the first time, we're bringing together the world’s Agile and design-led business leaders, such as 37 Signals, XPLANE and Lean Startup.

In an open-format, one-day event, they’ll share their techniques and experience to help you get your business off the ground faster.

Leancamp is an unconference, an open environment where everyone comes to learn, and we can all offer a contribution. Leancamp is run by the delegates for the delegates.

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How can Lean and Agile help my business?

Most businesses fail because they solve the wrong problems.
Design processes like Lean and Agile have revolutionized the software, manufacturing and marketing industries by ensuring that businesses stay connected to the needs of their customers
These techniques allow you to do more with smaller steps, and make sure you're heading in the right direction, not just taking a big punt on an idea.
This creates competitive advantages by increasing your market traction early and reducing your risk.

David Heinemeier Hansson

Author of best-seller Rework
Founder of 37 Signals
3m users in 5 years

"If you’re not working on your best idea right now, you’re doing it wrong."

Eric Ries (via Leancast!)

Writer, Harvard Business Review
Founder of IMVU & Lean Startup
1m customers in 1 year

"The biggest source of waste in a startup is building something that nobody wants."

Dave Gray

Founder of XPLANE & Vizthink
World's leading authority on Visual Thinking

"Don't design for a perfect world, because the world isn't perfect. Design simple things that work even when they're mostly broken."

Leancamp is an unconference - an open, interactive event. 

Not only will our speakers present and run workshops, you’re encouraged to do the same!  If you have something interesting to share, or ideas you'd like to discuss, you'll find like-minded others ready to participate. Don't be shy - this is a social event!

We're also running an ongoing panel talk show, where everyone can join in!

Alan Smith

Business Design Adventurer at The Movement
Creative Director, Business Model Generation
Co-creator of a rapid business evolution process used by 3M, Cap Gemini & Ericsson

"I'm consistently delighted by how little we design thinkers really know about business thinking — and how the right mix can change your whole worldview."

Nicky Smyth

Senior Research Manager, BBC Research & Development
Contributor, Business Model Generation



Leancamp is an unconference,
everybody is invited to speak or contribute!

About Leancamp

Leancamp is a not-for-profit event, organised by Salim Virani and The People Speak, and generously hosted by Great Western Studios.

Leancamp makes world-leading knowledge of Agile, Lean and Design-ledbusiness accessible to UK entrepreneurs. These approaches are creatingcommunities of entrepreneurs who embrace a planned-learning attitude,and pervade a healthy attitude to failure, evolution and market focus.Leancamp aims to demonstrate the UK's leadership in thisinvestment-friendly direction and strengthen ties between the UK andUS startup investment communities.

Leancamp also aims to create an opportunities by apply designpractices and tools to increase commercial viability. This willprovide competitive advantages for new and established businessesfacing changing market conditions, and create a new market for the UK
Design industry.


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The Lean Startup is a trademark and service mark owned by Eric Ries. The names and logos for 37signals are registered trademarks of 37signals, LLC. Event photographs copyright Phllip Wollmuth.

Who's speaking?

£24 (price ends soon)

London, UK
Great Western Studios,
Westbourne Park Tube, Zone 2

May 10th

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Patrick Van Der Pijl

Patrick facilitates graphically (inter-) national organisations to help them formulating an new business model strategy, finding strengths and weaknesses of their business model and supports business model innovation.

Reshma Sohoni
CEO of Seedcamp

Seedcamp is a Europe-wide initiative to provide a catalyst for the next generation of young/first-time entrepreneurs in Europe to gain access to seed capital and a world-class network of mentors.


Christian Heilmann

Developer Evangelist at Yahoo! and all-around pragmatist


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