What will I learn?

how to grow to millions of customers with small teams

how to focus your time on getting market traction faster

how to create and evolve your business model

how to build repeatable sales & marketing processes

how to research and test your idea before building it

Sign Up Here!

Learn the tools you need to get market traction faster.

We're connecting leaders in Lean Startup, Business Model Innovation and Design - for this second ever landmark event!

In an open-format, one-day event, you'll find the tools that are right for you, and spark new tools and methods with others to get to market faster

Leancamp is an unconference, an open environment where everyone comes to learn and share knowledge. Leancamp is run by the delegates for the delegates.


How can Lean, Agile and Design help my business?

Most businesses fail because they solve the wrong problems.
The approaches discussed at Leancamp have revolutionized the software, manufacturing and marketing industries by ensuring that businesses stay connected to the needs of their customers
These techniques allow you to do more with smaller steps, and make sure you're heading in the right direction, not just taking a big punt on an idea.
This creates competitive advantages by increasing your market traction early and reducing your risk.

Eric Ries 

Author, The Lean Startup
Founder of IMVU 

Leancamp is an unconference - an open, interactive event. 

Not only will our speakers present and run workshops, you’re encouraged to do the same!  If you have something interesting to share, or ideas you'd like to discuss, you'll find like-minded others ready to participate. Don't be shy - this is a social event!

We're also running an ongoing panel talk show, where everyone can join in!

Nicky Smyth

Founder, Leancamp
Contributor, Business Model Generation


Devin Hunt

Founder, Lyst

Daniel Tenner

Founder, GrantTree
Blogger, Swombat.com

Joseph Wilk

Developer, Songkick
Contributor, Cucumber


Leancamp is an unconference,
everybody is invited to speak or contribute!

About Leancamp

Leancamp is a set of international not-for-profit events. Leancamp London2 is organised by Salim Virani and Nicky Smyth, and generously hosted by UCL.

Leancamp makes world-leading knowledge of Agile, Lean and Design-led business accessible to multiple disciplines. These approaches are creating communities of entrepreneurs who embrace a planned-learning attitude, and pervade a healthy attitude to failure, evolution and customer focus. Leancamp aims to spark leadership in this investment-friendly direction and strengthen international ties between startup, investment and industry communities.

Leancamp also aims to create an opportunities by apply designpractices and tools to increase commercial viability. This willprovide competitive advantages for new and established businessesfacing changing market conditions, and create a new market for the UK
Design industry.


Leancamp is a trademark of Salim Virani. The Lean Startup is a trademark and service mark owned by Eric Ries.  Event photographs copyright Phllip Wollmuth.

Who's participating?


London, UK
University College London

January 15th, 2012

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Support the next evolution of Lean, Agile and design-led business.

Leancamp works with sponsors as Though Leadership Partners. As we spark new tools and methods, we spread the word.  This year, we're working with partners who would like to support the capture and redistribution of these ideas, to build on the momentum we started last year.  Leancamp partnerships offer access to leading methods and exposure to the transmission of those methods as they take hold around the world.  If you'd like to discuss this, please contact Salim Virani.

John Mullins 

Author, Getting To Plan B
Professor at London Business School

Rob Fitzpatrick 

Founder, The Startup Toolkit

Salim Virani

Founder, Leancamp
Customer Development, Business Model Foundry


Carlos Eduardo Espinal

Partner, Seedcamp

Alex Osterwalder

Author, Business Model Generation

Antonio Terreno

Developer, Forward Internet & Invisible Hand

Johanna Kollmann

UX Specialist, Sidekick Studios


Sjors Timmer

Founder, UXDO
User Experience Designer, Sapient Nitro


Eze Vidra

Strategic Partnerships Development Manager,  Google
Founder, VC Cafe

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